Danielle Lapierre

Danielle Lapierre is a seasoned product marketing professional with extensive experience in driving go-to-market strategies and enhancing product market fit. Currently serving as a Product Marketing Manager for Upmarket at Zapier since August 2022, Danielle focuses on launching enterprise-level products. Previous roles include Senior Product Marketer at Dash Hudson, where significant campaigns and a customer resource center were developed, and Manager of Go to Market at Trip Ninja, where Danielle was instrumental as the first go-to-market hire. Additional experiences span editorial and content roles at Dalhousie University and visitor services leadership at Parks Canada, showcasing a strong background in customer engagement and operational efficiency. Danielle holds a Bachelor of Science degree with Distinction from Dalhousie University and has completed several certifications in product marketing.