Babita Earle

Babita Earle is an accomplished professional currently serving as the Managing Director International at Zappi, where responsibilities encompass strategy, growth, and overall happiness across the company's international markets. Babita has held various leadership roles at Zappi, including EVP Global Enterprise Partnerships and EVP Strategic Partnerships, focusing on empowering global enterprises through digitized research processes and advocating for automation to enhance insight-driven business value. Babita also chairs the Equality, Diversity, and Inclusion Council at the Market Research Society and serves on the Main Board. Additionally, Babita is an Advisory Board Member for Women In Research and held several senior positions at GfK, including UK Head of Client Development. Early career experience includes a role as Assistant Statistician at the Office for National Statistics. Babita Earle holds a Bachelor of Science degree in Mathematics and Statistics from the University of Essex.