Lenny Murphy

Lenny Murphy serves as the Chief Advisor for Insights and Development at Greenbook, leading the organization's efforts to connect and inform insights professionals globally. With over a decade of experience at Greenbook, Lenny has also held positions as the Executive Editor and Producer, focusing on bridging the gap between marketers and market researchers. As a Senior Partner at Gen2 Advisors, Lenny helps clients navigate change within the insights landscape. Additional roles include Chief Strategy Officer and Board member at Veriglif, Board of Directors Officer at Research Exchange (RXC) and RIWI, and Advisory Board Member for several prestigious programs, including those at Michigan State University and the University of Georgia. Lenny's diverse contributions extend to ZappiStore, Recollective, and Virtual Incentives, where strategic client engagement is emphasized. Lenny's educational background includes attendance at Oglethorpe University and Redan High School.