Sven Paluch

Sven (Dwulecki) Paluch is an accomplished marketing professional with extensive experience in the video game industry. Currently serving as Marketing Director at ZA/UM since March 2025, Sven previously held the position of Head of Marketing at THQ Nordic GmbH, where strategic leadership and brand growth efforts led to significant audience engagement for numerous high-profile game titles. Prior roles included Marketing Manager at THQ Nordic GmbH, Junior International Marketing Manager at Koch Media / Deep Silver, Market Researcher at Crytek, and Marketing Strategist at DIE KAVALLERIE GmbH. Sven's educational background includes a Doctor of Philosophy in Game Studies and Rhetoric from the University of Bayreuth, alongside master's and bachelor's degrees in Speech Communication and Rhetoric from the University of Tübingen.