Dr. Paul Spicer

Head Of Acquisition & Retention at Zava

Dr. Paul Spicer has extensive work experience in various roles across different industries. Dr. Paul began their career as a Teaching Fellow at the University of Leeds in 2007. Dr. Paul then worked as a Research Fellow at the University of Sydney from 2008 to 2009, and as a Research Associate at Katholieke Universiteit Leuven from 2009 to 2010.

In 2011, Dr. Spicer joined Money Gap Group Ltd, where they held multiple roles including PPC Analyst, PPC Team Leader, and eventually Head of Growth. Dr. Paul managed a team of eight and focused on digital marketing strategies for the company's brands.

From 2014 to 2015, they worked as a Senior Digital Marketing Manager at Laundrapp, where they were responsible for user acquisition through various digital channels.

Dr. Spicer then joined MarketFinance as the Head of Digital from 2015 to 2016. Dr. Paul managed a team of three and focused on driving user acquisition through digital channels such as SEM, Affiliates, and Paid Social.

In 2016, Dr. Spicer became the Head of Growth at Hopster, an app for young children. Dr. Paul hired and managed a team of four and was responsible for user awareness, acquisition, and retention.

From 2018 to 2019, Dr. Spicer was the Head of Acquisition at Rated People, where they had a multi-million pound budget and implemented a multi-channel marketing strategy. Dr. Paul'sresponsibilities included B2C and B2B acquisition through the website and apps.

Currently, Dr. Spicer is the Head of Acquisition & Retention at ZAVA, a role they took on in 2021.

Dr. Paul Spicer has an extensive education history. Dr. Paul started their educational journey at St Mary's High School in Chesterfield, Derbyshire, where they completed their A Levels in Mathematics, Further Mathematics, and Economics between 1991 and 1998. After completing their A Levels, Dr. Spicer pursued a Bachelor's degree in Mathematics at the University of Leeds. Dr. Paul graduated with a First-Class honors degree in 2002. Following their undergraduate studies, Dr. Spicer continued their academic pursuits at the University of Leeds, where they obtained a PhD in Mathematics between 2002 and 2007. In addition to their formal education, Dr. Spicer has also obtained a certification as a Hatch:Attribution Expert from Hatch London, although the specific details regarding the institution and time of completion are not provided.

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