Sam James is the Head of Retail & Shopper at ZEAL Creative, where they have been leading initiatives since 2022. Prior to this role, Sam gained extensive experience at Blue Chip from 2015 to 2018, advancing through positions such as Retail & Shopper Planning Director and Account Manager, working with notable FMCG clients. Sam began their career as an Assistant Media Planner at an agency called england from 2010 to 2011. Sam holds a First Class Bachelor's degree in Marketing from the University of Leeds, awarded in 2011.
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