"Be curious—but not judgmental."

Zebra Strategies was created to address marketing and advertising deficiencies and engage perspectives of differing cultures, ethnicities, and socioeconomic backgrounds.

*A certified SBA HUBZone, women, minority, and disadvantaged business. GSA schedule holder 541-4A.*

We help our clients discover solutions using qualitative and quantitative research design, focus group moderating, and recruiting—focusing on difficult-to-engage populations and targets.

Our firm is known for its inventive recruitment and engagement strategies. Beyond traditional recruitment companies, our methods incorporate outreach to affinity groups, leveraging online community access, and networking circles.

People, opinions, research, and consulting. It's not just … black and white.

Zebra Strategy consultants are a mix of classically trained market researchers, advertising agency strategists, and academic researchers, resulting in a holistic portrait of marketing issues with actionable solutions. We also offer in-language research in Spanish, Urdu, Bengali, and Chinese.

Advertising

Consulting

Marketing

Research

Zebra Strategies

Denene Rodney

Christina Aponte

Carolyn Devenney

The Research and Analysis team at Zebra Strategies is responsible for designing and executing both qualitative and quantitative research to uncover insights that address marketing and advertising deficiencies. They specialize in engaging hard-to-reach populations through innovative recruitment methods and provide actionable solutions to clients by synthesizing data from diverse cultural and socioeconomic perspectives. The team leverages a combination of market research techniques and in-language research capabilities to ensure comprehensive and inclusive analysis.

Research and Analysis

Project Management

Research and Analysis

About

Team members

Other teams at Zebra Strategies

Project Management