Erika F. Lembo de Paiva

Erika F. Lembo de Paiva currently serves as the Commercial Director and Head of B2B at Zee.Dog, a position held since April 2017. Prior experience includes roles as Key Account Manager at Coveli Industria Farmacêutica, where strategic sales planning and account management for distributors were key responsibilities, and Commercial Manager at Fina Farinha, overseeing marketing and sales teams. Additionally, Erika worked as a sales consultant for Virbac, providing technical support to veterinarians, and co-owned Fina Farinha, focusing on sales team development. Erika holds an MBA in Strategic and Economic Business Management from FGV - Fundação Getulio Vargas, a Master's in Marketing and Business Management from Business School São Paulo, and a Bachelor's degree in Veterinary Medicine from Universidade Santo Amaro - Unisa.