Darryl Booth

Darryl Booth is a Senior Ad Sales Research Analyst at Zefr, where responsibilities include leveraging patented AI technology to provide data-driven insights for marketing solutions, specifically focusing on YouTube campaigns for brands across the US and Canada. Prior to this role, Darryl worked as an Ad Sales Research Analyst at Zefr, crafting narratives around ad performance and campaign efficacy. Darryl's experience also includes a position as a Research Analyst at GroupM, delivering strategic insights for major clients such as Google and T-Mobile, as well as a Strategic Planning Intern at The Martin Agency, where research and consumer data analysis contributed to effective advertising strategies. Darryl holds a Bachelor of Arts in Communications with a focus on International and Intercultural Business from Christopher Newport University.