Lorenzo Piacentini

Lorenzo Piacentini is an experienced executive currently serving as Chief Executive Officer at ZEGNA BARUFFA LANE BORGOSESIA SPA since November 2021. With a robust background in luxury brand management, Lorenzo held the position of General Manager at LA PRAIRIE GROUP AG from July 2016 to November 2021, overseeing the Spanish market for the La Prairie luxury skincare brand and managing various operational aspects. Prior roles include General Manager for L'Oréal Luxe in the Middle East and earlier positions with L’Oréal Luxe International and L'Oréal Productos de Lujo España. Lorenzo has also contributed to product management and marketing strategy at The Coca-Cola Company, Bongrain Italia, and Kraft Jacobs Suchard Italia, showcasing a diverse career across multiple sectors and enhancing brand presence in competitive markets.