Caroline Mulvihill

Caroline Mulvihill is an experienced marketing professional with a robust background in performance and consumer marketing. Currently serving as Marketing Director at Zego since February 2021, Caroline has previously held roles including Interim Marketing Director and Head of Performance Marketing at the same company. Prior to Zego, Caroline co-founded SwitchTV.co.uk, a comparison site for TV providers, and led Caroline Consults Ltd, providing marketing optimization consultancy. Caroline's extensive experience at BT from 2013 to 2019 included roles as Head of Performance Marketing and Head of Consumer Affiliate Marketing, where a multi-award-winning team was developed to enhance sales through various digital channels. Caroline holds a 2.1 BA Hons degree in Retail Marketing from The Manchester Metropolitan University.