Deena Oppenheim

Deena Oppenheim works with Zeitgeist Research since the beginning of 2016. She has spent most of her career in custom qualitative research often working in new categories and with entrepreneurs. Over the years she has moderated literally thousands of focus groups, IDIs and team work sessions across a large range of categories both for the direct to consumer and business to business markets.

Deena bridges the gap between the technical/business world and consumer marketing. She began her career as a chemical engineer and managed projects in manufacturing. After obtaining her Harvard MBA, she became a brand manager at Procter & Gamble. While at P&G, she worked on the groundbreaking concept development task force that revolutionized the way concepts are created/tested/proven in the marketplace.