Manfred Bluemel

Dr. Manfred Bluemel is the Founder & Principal of Zeitgeist Research. Prior to founding Zeitgeist Research, Dr. Bluemel served as the Worldwide Head of Corporate Market Research for Amazon in Seattle.

Dr. Bluemel brings years of experience in the retail, e-commerce, software, beverage, travel, and mobile application industries.He specializes in brand equity measurement, decision path analysis, segmentation, and product concept testing, as well as customer satisfaction metrics and advertising effectiveness measurements.

Manfred is a highly regarded e-commerce consultant, working with companies such as Bain Capital and McKinsey, and is a frequent speaker at the American Marketing Association, Market Research Association, and the Austrian Chamber of Business.