Sofia Pitta

Sofia Pitta is a seasoned product management professional with extensive experience in AI and customer engagement. Currently serving as Principal Product Manager, AI at Zendesk since September 2025, Sofia previously led AI-powered recommendations at Farfetch, enhancing user experiences and team capabilities. As a featured speaker for Product School since September 2021, Sofia inspires emerging product managers globally. Additional roles include mentoring at Build Up Labs and holding significant positions at Unbabel, Misk, Bloomberg LP, Bright Partners, and Unilever. Sofia's education includes a Master's degree in Management from London Business School and a Bachelor's degree in Economics from Nova School of Business and Economics.