Vina E.

Vina E. is an accomplished marketing leader with extensive experience in driving customer engagement, demand generation, and marketing strategy across various technology companies. Currently serving as the Director of Campaigns Marketing at Zendesk, Vina previously held roles at Dayforce, where leadership focused on scalable programs and cross-channel campaigns, and Pure Storage, leading global marketing initiatives that significantly increased brand recognition and revenue growth. Vina's earlier tenure at Hewlett Packard Enterprise included developing global business strategies that enhanced profitability and competitive advantage. Vina's marketing foundation was built at RBC and McCann Worldgroup, complemented by an Honours Bachelor of Arts in Communications and IT Management from the University of Toronto, alongside additional certifications from Humber Polytechnic and Sheridan College in Digital Communication and Media.