Natalia Goncharova

Natalia Goncharova, MBA, CPA, is an accomplished financial executive with extensive experience in various leadership roles across multiple organizations. Currently serving as Controller for CFO Advisory Services at Zeni since 2022, Natalia has previously held significant positions including Controller at PeakActivity, Director of Financial Reporting at Prime Group US, and Tax Team Lead at Intuit. As the founder and CEO of FINANCE ALPHA, LLC, Natalia provided part-time CFO services to over 40 startups, focusing on GAAP audit preparation and compliance. Other notable experiences include directorial roles at Sungage Financial and TNR Global, as well as mentorship for startups in the Pioneer Valley and Boston. Natalia's academic credentials include an MBA in Finance from the Isenberg School of Management, UMass Amherst, and an MBA in International Management from the University of World Economy and Diplomacy.