Michael Smith

Michael Smith is an experienced digital marketing professional with a strong background in campaign management and client relations. Currently serving as Group Digital Director at Zenith since March 2016, Michael has previously held positions as Digital Account Director and Digital Account Manager. Prior experience includes a role as Digital Trader at OMD Australia, where responsibilities encompassed the development and implementation of successful online campaigns for major Australian clients, focusing on digital strategy, media planning, and performance measurement. Michael also worked as a Digital Analyst, providing support in campaign management and client communications. Early in the career, Michael gained experience as an intern at George Patterson Y&R, assisting in creative production for notable clients. Academically, Michael holds a Post Graduate Certificate in Business (International Business) and a Bachelor of Business in Marketing and Advertising from Queensland University of Technology.