Zenith UK
Amy Keaney is a seasoned marketing professional with extensive experience in strategic planning and client management. Currently serving as a Client Partner at Zenith UK since August 2023, Keaney has previously held the position of Group Strategy Director at Zenith from February 2020 to August 2023. Prior to that, a significant tenure at Mindshare included roles as Strategy Partner and Business Director for Business Planning, where contributions were made on major accounts like Rolex, KC, and Nestle. Earlier in the career at ZenithOptimedia and Universal McCann, Keaney advanced from Senior Planning Manager to Planning Manager. Keaney's experience in the industry began at Mindshare, with roles that included Director of Business Planning and Account Manager focused on clients such as Nike and Rolex. Academic credentials include a 2.1 degree in History from UCL, obtained between 2003 and 2006.
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Zenith UK
Welcome to Zenith – the ROI agency. Nowadays, brands want rapid, spectacular growth and they expect media to deliver it. Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign”. Now we hear: “take me from 4th to 1st in my category”, “help me grow 10% in a market declining 10%” or “make me the most loved brand in my industry”. These are huge asks of media, that can’t be met through tweaking the media plan of two years ago. Decades of advertising research prove that without a big change, large brands stay large and small brands stay small. This is why Zenith help brands make bold moves. Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers. Bold moves are backed up with a solid forecast – they are a better path to growth. Bold moves build a partnership – we believe in this approach so much we link our growth to your success. Bold moves bring bigger ROI. This approach works for our clients, our people and consumers – it’s why we are recognised as the UK’s best media agency. Campaign's Best Places to Work 2023 and The Sunday Times Best Places to work 2024. On the podium for Campaign's Agency of the Year for the last three years and most awarded agency at the Campaign Media Awards for 2023 and 2024.