Zenith UK
Cibelle Michepud is an accomplished operations leader with a robust background in strategic transformation, operational excellence, and business growth. Currently serving as Director of Operations at Zenith UK since September 2024, Cibelle previously held the position of Senior Director of Operations at ICP, where strategic initiatives and risk management were prioritized. Cibelle's experience spans various industries, including significant roles at Vidsy, VisitBritain, OMD EMEA, and Ogilvy, where Cibelle consistently delivered high-impact results, increased revenues, and forged strong stakeholder relationships. Cibelle holds a Bachelor’s degree in Advertising from Faculdade Cásper Líbero and has cultivated expertise in managing multi-million dollar budgets, digital campaigns, and cross-functional teams throughout a dynamic career.
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Zenith UK
Welcome to Zenith – the ROI agency. Nowadays, brands want rapid, spectacular growth and they expect media to deliver it. Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign”. Now we hear: “take me from 4th to 1st in my category”, “help me grow 10% in a market declining 10%” or “make me the most loved brand in my industry”. These are huge asks of media, that can’t be met through tweaking the media plan of two years ago. Decades of advertising research prove that without a big change, large brands stay large and small brands stay small. This is why Zenith help brands make bold moves. Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers. Bold moves are backed up with a solid forecast – they are a better path to growth. Bold moves build a partnership – we believe in this approach so much we link our growth to your success. Bold moves bring bigger ROI. This approach works for our clients, our people and consumers – it’s why we are recognised as the UK’s best media agency. Campaign's Best Places to Work 2023 and The Sunday Times Best Places to work 2024. On the podium for Campaign's Agency of the Year for the last three years and most awarded agency at the Campaign Media Awards for 2023 and 2024.