Zenith UK
Lydia Woodhouse is an experienced digital investment professional with a strong track record in developing and executing digital strategies across various sectors. Currently serving as Digital Investment Solutions Director and previously as Digital Investment Development Director at Zenith UK since September 2013, Lydia is responsible for leading cross-channel buying teams and advising stakeholders on emerging digital opportunities. Prior roles include Display Investment Manager, where Lydia managed digital strategies for high-profile clients such as Disneyland and H&M, and Digital Planner/Buyer Executive, focusing on effective audience targeting for brands like O2 and BBC Worldwide. Lydia began their career as a Graduate Digital Buyer Planner at MediaCom, working with clients in the entertainment industry. Lydia holds a BA Combined Honours degree in Media and Film Studies from Newcastle University.
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Zenith UK
Welcome to Zenith – the ROI agency. Nowadays, brands want rapid, spectacular growth and they expect media to deliver it. Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign”. Now we hear: “take me from 4th to 1st in my category”, “help me grow 10% in a market declining 10%” or “make me the most loved brand in my industry”. These are huge asks of media, that can’t be met through tweaking the media plan of two years ago. Decades of advertising research prove that without a big change, large brands stay large and small brands stay small. This is why Zenith help brands make bold moves. Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers. Bold moves are backed up with a solid forecast – they are a better path to growth. Bold moves build a partnership – we believe in this approach so much we link our growth to your success. Bold moves bring bigger ROI. This approach works for our clients, our people and consumers – it’s why we are recognised as the UK’s best media agency. Campaign's Best Places to Work 2023 and The Sunday Times Best Places to work 2024. On the podium for Campaign's Agency of the Year for the last three years and most awarded agency at the Campaign Media Awards for 2023 and 2024.