Beatriz Lopes Gaccione

Beatriz Lopes Gaccione is an experienced marketing professional specializing in product marketing and growth strategies within B2B sectors. Currently serving as a Product Marketing specialist at Zenklub since November 2024, Gaccione's previous roles include Product Marketing at Dock, where strategic product life cycle management and ideal customer profiling were key responsibilities. At Sensedia, Gaccione focused on go-to-market strategies and supported sales teams in promotional campaigns. Earlier experience includes product marketing analysis at Superlógica Tecnologias and market analysis at Affinity Petcare. Gaccione began their career as a Marketing Intern at Consulfarma, gaining skills in campaign planning and customer relationship management. Gaccione holds a Bachelor's degree in Advertising from Pontifícia Universidade Católica de Campinas and has a background in Psychology from Universidade Presbiteriana Mackenzie.