Shaun Jia Hoe Cheng

Growth Marketing Executive (Consumer Product - Singapore and Malaysia) at Zenyum

Shaun Jia Hoe Cheng's work experience begins in 2019 as an intern at Astro, where they gained skills in generating creative ideas and effective strategies for the company's brands. In 2020, they joined Antasa Enterprise Sdn Bhd as a Sales and Marketing Executive until 2022. There, they likely contributed to sales and marketing initiatives. In 2022, Shaun joined Zenyum as a Growth Marketing Executive, first focusing on consumer products in Malaysia and later expanding their role to cover Singapore as well. In this position, they were responsible for monthly marketing planning, executing promotion strategies, managing social media content and ad spendings, and collaborating with brands or influencers. Additionally, they handled Customer Relationship Management by preparing creative copywriting for various communication channels.

Shaun Jia Hoe Cheng completed their Bachelor of Science (BS) in Management at The University of Manchester from 2017 to 2020. Before that, they pursued their A-Levels at Sunway College from 2016 to 2017, specializing in Mathematics, Accounting, and Economics. Prior to their college education, Shaun attended SMK USJ 12 from 2011 to 2015, where they pursued the Pure Science Stream. No degree was specified during this period.

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Timeline

  • Growth Marketing Executive (Consumer Product - Singapore and Malaysia)

    April, 2023 - present

  • Growth Marketing Executive (Consumer Product - Malaysia)

    November, 2022

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