Chris Metcalfe

Chris is not one for half measures. When he first rode a Zero he immediately sold his gas motorcycle and knew he had found his next great challenge. No stranger to building brands and changing minds, Chris has over 15 years experience as a taste-maker for several high-visibility consumer products in personal electronics and action sports. Singularly focused on telling stories and building loyal fanbases with award-winning, world-class production, Chris leverages his wide network and inspires his team to deliver consistent and compelling content.