Freya Perez

Freya Perez has a diverse work experience spanning over several years. Freya currently holds the position of Principal Transformation Lead - Customer Excellence at Zero Waste Scotland since April 2022.

Prior to this, Freya worked at Scottish Enterprise for a significant period. Freya started as a Senior Marketing Executive in April 2001 and held various marketing positions, ultimately taking responsibility for Business Gateway Marketing across the Scottish Enterprise area. From March 2008 to May 2012, they served as the Senior Manager for Customer Research, where they established a program of tracking research and developed a customer segmentation model. From May 2012 to April 2022, they held the roles of Head of Service Design & Support and Head Of Digital. In these roles, they played a leading role in driving customer-centric approaches and digital transformation strategies, contributing to high-profile, complex multi-partner projects.

Before their time at Scottish Enterprise, Freya worked as the Director of Marketing at Quality Scotland from February 2005 to February 2006. Prior to that, they started their career at Fife Council as a Designer from 1990 to 2001.

Overall, Freya Perez has a strong background in marketing, customer research, and digital transformation, with experience in both the public and private sectors.

Freya Perez has an MBA degree in Business from Heriot-Watt University obtained in 1996. Freya also holds a Postgraduate Diploma in Design with a focus on Illustration and Graphic Design from the University of Dundee from 1988 to 1989. Prior to that, they completed a BA Hons degree in Design from the University of Dundee from 1984 to 1989. Freya'ssecondary education took place at Auchmuty High School from 1977 to 1983, although no specific degree or field of study is mentioned.