Rebecca Steinberg Herson

Rebecca Steinberg Herson is a seasoned marketing professional currently serving as Chief Marketing Officer at Zerve AI since March 2025, focusing on data and AI teams. Herson also holds the position of Head of Marketing at Refine Intelligence, an innovative fintech startup, since July 2022, where a marketing plan was built and multiple products launched. Additionally, Herson has been the Chief Lean Marketer for The Lean Marketer since 2012, providing B2B marketing consulting to technology companies. Previous roles include Marketing Strategist at Penguin Strategies, Head of Marketing at Second Nature, Brand Strategist at TitanBrandWise, Marketing Communications at Orpak Systems, Head of Marketing at BrandTotal, and Vice President of Marketing at Anodot Ltd. Herson holds a BA from Yale University and an MS in Management from Boston University. Experience spans various sectors, including artificial intelligence, fintech, and SaaS, contributing to over 50 clients.