Elsa Wu

Elsa Wu is an accomplished marketing professional with extensive experience in trade marketing and key account management. Currently serving as a Senior Trade Marketing Manager at Zespri International since April 2019, Elsa has successfully generated content for e-commerce platforms, developed live stream SOPs, and built the EC 5P+C framework. Elsa previously excelled as a Key Account Manager, achieving double-digit business growth and receiving recognition as an excellent supplier for Pagoda. Prior roles include National Key Account Manager at 百事 and Assistant Key Account Manager at Johnson & Johnson Health and Wellness Solutions, where strategic planning and resource management were key focuses. Elsa's academic credentials include a Master's degree in Molecular Biology from Shanghai Jiao Tong University.