Adi Zabib

Adi Zabib has worked in various roles in the marketing and sales industry since 2012. In 2012, they worked as a Sales and Marketing Specialist at IT Solutions LTD., where they were responsible for planning and managing the company's marketing and sales efforts, shaping and defining the marketing strategy and tactical plan, and managing relationships with SMB & enterprise companies. From 2013 to 2022, they worked at Xtra Mile - B2B Marketing Agency, first as a Marketing Manager, where they were responsible for planning & executing lead generation and customer acquisition strategies, defining & executing multichannel marketing plans on both inbound and outbound channels, and developing, managing & optimizing global digital paid campaigns on multiple channels. Adi then moved to the role of Head of Marketing, where they were responsible for managing the main P&L unit, directly managing a team of marketeers to meet clients' needs, developing new lines of business, and developing Go-To-Market strategies for global B2B organizations. Currently, they are the Head of Demand Generation at Zesty.

Adi Zabib obtained a Bachelor of Business Administration (B.B.A.) in Marketing/Marketing Management, General from The College of Management Academic Studies between 2010 and 2013. In July 2013, Adi Zabib also obtained a certification from the International Advertising Association (IAA).