Alyssa B.

Alyssa B. currently serves as an Account Manager in Enterprise Partnerships at Zeta Global, having begun in February 2023 after previously holding the position of Account Coordinator in the same department. Prior to Zeta Global, Alyssa B. accumulated extensive experience at TMPG / Uncover from June 2017 to February 2023, progressing through various roles including Senior Media Buyer and Media Buyer, among others. Alyssa B. gained foundational skills during earlier roles at Pace University’s Lubin School of Business as Program Coordinator and internships at Primary Wave Media and New York Medical College. Alyssa B. holds a Master of Business Administration in Marketing from Iona University and a Bachelor of Business Administration in Advertising & Integrated Marketing Communications from Pace University, complemented by minors in Public Relations and Management.