Cassidy Wild is a seasoned professional in client experience strategy and digital media planning with extensive experience across various roles. Currently serving as the Manager of Client Experience Strategy at Zeta Global since October 2025, Cassidy previously held positions at Cooper Smith from December 2016 to October 2025, including Digital Media Supervisor and Senior Digital Media Planner. In these roles, Cassidy managed high-budget campaigns, cultivated partnerships with premium streaming services, and aligned strategic media plans with client objectives. Cassidy's early career includes roles at OMD, Pamal Broadcasting, Barnes & Noble College, and MediaCom, where foundational skills in media strategy and execution were developed. Cassidy holds a Bachelor's Degree in Advertising and Sociology from Penn State University, awarded between 2010 and 2013.
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