Eric King, MBA, currently serves as Group Vice President of Media Activation at Zeta Global, a position held since March 2023, after previously holding the role of Vice President of Interactive Marketing. Prior experience includes a four-year tenure at 2U, where Eric directed global growth and digital marketing efforts, managing a team and overseeing a substantial budget. Eric has also provided marketing consultancy services to various organizations, including Five Four Ventures LLC and Verto Education, and played a key role in the growth of Trilogy Education, which Eric helped expand significantly prior to its acquisition. Eric holds an MBA with concentrations in Data Analytics, Management & Leadership, and Strategy & Consulting from UNC Kenan-Flagler Business School, along with dual undergraduate degrees in Economics and Human Development from Binghamton University.
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