Lauren McLaughlin

Lauren McLaughlin is a seasoned marketing professional with extensive experience in product marketing operations and management. Currently serving as Senior Manager of Product Marketing Operations at Zeta Global since August 2019, Lauren also contributes as an Advisory Council Member at Crayon starting January 2025. Previous roles include Product Marketing Manager and Associate Product Marketing Manager at KIXEYE from April 2016 to August 2019, and Associate Product Marketing Manager at BAM Software from July 2015 to April 2016. Earlier career highlights feature a position as Business Marketing Manager at Rua, Inc., and Customer Marketing Associate at Diageo. Lauren holds a Bachelor of Science (BSc) in Marketing with a Diploma in Industrial Practice from Ulster University, where studies were completed from 2009 to 2013, and attended St. Michaels Grammar School from 2004 to 2008. Experience also includes work as a Reservations Agent and Documentation Assistant at CIE Tours International from June 2011 to July 2012.