Elena Tzvetanova is a seasoned digital marketing professional with extensive experience in social media management, content creation, and digital strategy. Currently serving as Digital Marketing Manager at ZFV-Unternehmungen since November 2021, Elena previously held the position of Marketing Manager Fokus Digital at AFS Intercultural Programs Switzerland and worked as Social Media & Content Manager at Publicis Communications Schweiz AG. Professional expertise includes developing analyses, strategies, and concepts for social media presences, overseeing the execution of marketing campaigns, and collaborating with various stakeholders. Elena's career also includes roles as Editorial Content Manager and PR- & Online-Redakteurin at Jelmoli, a freelance blogger for tutti.ch, and internships at SRG SSR and Ringier AG. Educational qualifications feature a CAS in Digital Marketing from ZHAW School of Management and Law and a Bachelor’s degree in Publizistik und Kommunikationswissenschaft from the University of Zurich.
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