Ziba Design
Takayuki Kato is a Consumer Insights and Trends Analyst with extensive experience in conducting research for clients across various industries, currently employed at AshaCXDesign Lab since November 2023 and at Ziba Design since September 2022. Prior experience includes roles at the IIT Institute of Design where Takayuki contributed as a Social Media Support and a Design Researcher, and at All Nippon Airways, serving as a Customer Experience Strategist/Researcher and leading significant sales initiatives. Takayuki has also worked as a Researcher/Strategist for the Ministry of Economy, Trade and Industry, enhancing trade relations between Japan and multiple Pacific nations. Academic qualifications include a Master of Design Methods from the Institute of Design and a Bachelor's degree in History and Swedish Language from Osaka University.
Ziba Design
Ziba is a global innovation and design consultancy headquartered in Portland, Oregon with offices in Tokyo, Japan. We are known for creating love between people and brands. For more than 35 years Ziba has created some of the most iconic products and industry disruptions including the USB flash drive, while also defining satellite radio for the mainstream, or redefining the retail banking industry. Ziba has developed products and services in both digital and physical environments for clients such as adidas, FedEx, REI, Reebok, Daimler and P&G, creating industry shifts, while mitigating the risk of innovation and delivering impactful solutions. For more info, please visit: ziba.com