Sonia Bhachu

Sonia Bhachu is an experienced professional in the programmatic advertising sector, currently serving as the Head of Programmatic for Ziff Davis in the UK, EMEA, and LATAM since July 2017, after previously holding the position of Programmatic Sales Manager, Global. In addition to this role, Sonia is the owner of JumpingClay Romford, an educational franchise focused on interactive workshops utilizing air-drying clay. Prior roles include Engagement Manager at Xaxis, Agency Sales Manager at RadiumOne Inc., and Senior Online Account Manager at Trader Media Group. Sonia began the career at Lloyds TSB as a Customer Service Officer and holds a BSc (Hons) in Psychology and Artificial Intelligence from the University of Hertfordshire.