Sander Bots is an experienced media professional with a robust background in media strategy and leadership. They served as Media Strategy Director at DDB and Managing & Strategy Director at EURIZON from 2007 to 2014. Additionally, they held key positions at McCann Erickson and Universal Media in the late 1990s, and have been the Managing Director at Mediaplus Nederland since 2020. Currently, Sander directs strategy at ZIGT and works as a Freelance/Interim Media Strategy Director at Outlook Media.
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