Sjoerd Hutmacher

Sjoerd Hutmacher is a Senior Online Marketing Consultant at ZIGT Strategy, specializing in Conversion Rate Optimization (CRO), online influence, and consumer psychology since October 2022. In addition to this role, Sjoerd is an independent instrumental artist known as Moonsum, with over 1.5 million streams in lofi hip hop and jazz, available on platforms like Spotify, Apple Music, and Deezer. As a blogger for Marketingfacts since 2018, Sjoerd writes about online marketing and the underlying psychology. Previous positions include Online Marketeer at Blue Dragon, Online Marketing Consultant at Pure Internet Marketing, and Content Manager at GooHoo BV. Sjoerd holds a Master's Degree in Media, Communication & Influence and a Bachelor of Science in Communication Science from Radboud University, alongside earlier studies in Communication & Multimedia Design.