Atiqa Asif

Atiqa Asif is a seasoned marketing professional with extensive experience in brand management and project management across various sectors. Currently serving as Brand Manager at ZIL Limited since July 2024, Atiqa has previously held notable positions including Director and Chef at Mom's N My Cookery, and Deputy Brand Manager at Lotte Kolson (Pvt.) Limited, where significant contributions toward brand strategy and innovation were made. With a solid foundation in marketing from an MBA and a bachelor's degree in Accounting and Finance, coupled with hands-on experience in prominent firms such as Hilal Care (Pvt.) Ltd. and Bays International, Atiqa has successfully executed multiple marketing initiatives and managed portfolio responsibilities that underpin business growth and effectiveness.