Louise Fazekas-Knehr

Louise Fazekas-Knehr is a seasoned media professional with extensive experience in direct response television (DRTV) and advertising. Currently serving as a Senior Media Buyer at Zimmerman Advertising since May 2023, Louise previously held significant roles at GroupM Direct from October 2007 to December 2022, including Client Lead in DR Video Investment, Senior Partner, and Associate Buying Director. In these positions, Louise demonstrated expertise in media buying strategies, negotiation, and client communication, while leading teams and ensuring excellence in campaign execution. Prior experience at MEC Interaction from May 2000 to October 2007 involved overseeing DRTV campaigns and providing strategic insights as a Broadcast Supervisor. Throughout Louise's career, strong leadership, market analysis, and effective media management have been pivotal in achieving client objectives and enhancing team performance.