Ziad A.

Ziad A. is a seasoned marketing professional with extensive experience in digital and social media marketing. Currently serving as the Sr. Director of Paid Social at Zimmerman Advertising since February 2024, Ziad previously held the position of Director of Digital and Social Media Marketing at ASCO Holding's Yas Clinic from 2021 to December 2023, where leadership spanned digital marketing strategies. Prior roles include Associate Director at OMD USA, focusing on social media strategies for notable clients like PepsiCo Snacks, and Social Media Executive at J. Walter Thompson Worldwide, managing community engagement for brands such as Unilever and Nike. Ziad holds a Bachelor of Science in Marketing from The Ohio State University and is currently pursuing a Master of Science in Integrated Marketing Communications at Northwestern University. Ziad has also received multiple awards for video strategy and social media targeting at the Festival Of Media MENA.