Lisa B.

Lisa B. is an experienced Senior ASO Manager currently at Zing Coach™ since November 2023, with a strong background in app store optimization (ASO) across various platforms, including top-tier photo and video applications for iOS and Android. Previously, Lisa worked as an ASO Manager at BGSoft, where responsibilities included keyword optimization, conversion rate optimization, copywriting, localization, and market analysis. Lisa also gained experience as a freelance ASO Manager, assisting small businesses in driving organic growth, and as an ASO/Marketing Manager at Pyrat, focusing on mental health apps and managing Apple Search Ads campaigns. Lisa holds a Bachelor's degree in Digital Marketing from Belarusian State University of Informatics and Radioelectronics, obtained between 2017 and 2021.