Diego D. is a seasoned General Manager with extensive experience in building and scaling operations in Mexico and LATAM. Currently, they lead Zinus Mexico, overseeing strategy, execution, and profitability while developing the company's legal and operational infrastructure. Previously, Diego held senior commercial leadership roles at Mattel, New Era, and SCA, where they focused on regional sales and go-to-market strategies. Diego possesses an MBA from EGADE Business School and is committed to operational excellence and innovative growth strategies.
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