Saborn Va

Saborn Va is an accomplished marketing professional with extensive experience in digital marketing and analytics. Currently serving as VP of Enterprise Digital Marketing at Zions Bancorporation since January 2020, Saborn has successfully built a team focused on SEO, paid digital ads, and A/B testing across six affiliate banks, overseeing marketing activities that drive digital revenue. Previously, as Director of Digital Marketing and Analytics at Deseret Management Corporation from June 2013 to January 2020, Saborn developed dashboards that significantly increased app downloads and email subscribers, while enhancing audience engagement and revenue opportunities. Additional roles include Import Logistics Manager at Royal Robbins and Compensation Analyst at Ameristar, with an early career as Assistant Coach and Team Manager for the women's volleyball team at Brigham Young University–Hawaii, where a national championship was achieved. Saborn holds an MBA from California State University, Stanislaus, a BS in International Business Management from Brigham Young University–Hawaii, and multiple associate degrees from Modesto Junior College.