Sushant Sethi (Sonny)

Sushant (Sonny) Sethi has a diverse work experience spanning multiple industries and roles. Starting in 2004, Sethi worked as a Market Research Interviewer at Research International, where they conducted phone and face-to-face interviews and surveys for various clients. Sushant (Sonny) then transitioned to The Nielsen Company as a Data Runner in 2007. In 2008, Sethi joined Ipsos as an Account Manager and Senior Project Manager, specializing in Innovation and Consumer Insights until 2012.

From 2012 to 2013, Sethi served as the ANZ Head of Research & Insights (contract) at EYE Corp and oOh!media, where they worked closely with the Head of Strategy to deliver research and insights in support of the company's marketing, sales, and operational strategies.

In 2013, Sethi joined Foxtel as a Research Manager in the Strategy team, responsible for providing research and insights on product interactions and improving the viewing experience for customers. Sushant (Sonny) then moved to Tabcorp in 2015 as an Insights and Research Manager, acting as a strategic business partner and advisor, conducting market research, managing trackers and ad hoc projects, and analyzing data to drive business decisions.

In 2017, Sethi joined Uber as the Head of Research and Insights for ANZ, later expanding their role to include North Asia and India in 2019. Sushant (Sonny) managed research and insights for various departments and brands, supporting marketing, sales, branding, customer experience, and financial teams.

Currently, Sethi holds the position of Director of Global Research at Zip Co, starting in 2020.

Sushant (Sonny) Sethi completed their Executive Education in Business Administration and Management from Harvard Business School Online in 2019. Prior to that, they earned an MBA in Marketing from the University of Technology Sydney between 2004 and 2006. Before pursuing their MBA, they obtained an MCom in Economics from the University of Mumbai from 2002 to 2004. Sushant completed their Bachelor of Commerce (BCom) degree at MMK College in India from 1997 to 2002. Lastly, they received their Senior Secondary Certificate from Utpal Shanghvi School from 1986 to 1997.