Alex Froom

Alex Froom has a diverse work experience spanning various roles and industries. Currently, they are the Chief Executive Officer at Zipabout, a role they assumed in September 2020. Prior to this, they served as the Chief Product Officer at the same company since July 2015. In this role, they were responsible for designing and developing B2B and B2B2C products for transport operators and mobility providers across different modes of transport.

Before joining Zipabout, Alex held the position of Head of Digital at Bounce, a creative digital brand and business consultancy. Alex worked there from June 2011 to July 2015, utilizing their expertise in digital communications and design to achieve award-winning results.

From 2013 to 2015, Alex worked as the Customer Experience Programme Lead at Indigo One Consulting, where they played a pivotal role in enhancing customer experiences for clients. Prior to that, they served as the Senior Partner at The Profission Partnership from March 2004 to April 2014.

Alex also has experience as the Head of Strategy at Greenwood Brook from January 2010 to March 2014 and as the Director of BuyGB from August 2009 to March 2014. Earlier in their career, they held directorial roles at Internet Business Group Plc from January 2003 to October 2004 and Ashmedia Ltd from August 1999 to January 2003.

Starting their career as a Tea Boy at Templar Downie from 1996 to 1998, Alex has consistently progressed in their professional journey, acquiring valuable skills and expertise along the way.

Alex Froom attended Wellington School in Somerset from 1988 to 1996. No specific degree or field of study was mentioned.