Alison Swift

Alison Swift is a seasoned marketing professional with extensive experience in media strategy and acquisition. Currently serving as Senior Manager of Acquisition & Paid Media at Zipcar since May 2022, Alison has previously held prominent roles including Director of Paid Media at Primer and Director of Insights & Brand Strategy at 360PRplus. Alison's career also includes significant positions at iProspect, MARC USA, and Match Marketing Group, among others, showcasing a strong background in digital and traditional media planning and strategy. Alison holds a Bachelor of Arts degree in Public Communication and History from American University.