Zirinsky Strategy LLC
Susan Russon is a seasoned business manager with extensive experience across various organizations. Currently serving as a Business Manager at Zirinsky Strategy LLC since September 2023 and at Abingdon Square Conservancy since November 2014, Susan has demonstrated strong leadership and management skills. Prior to these roles, Susan was the Northeast Region Administrator at the Legal Marketing Association from January 2011 to December 2022. A notable background includes positions at JPMorgan Chase, where Susan held roles as VP/Analyst Training Program and VP/Administration, and at Chemical Bank Private Banking as Team Leader/Relationship Manager. Susan holds an MBA in Finance from the University of Pittsburgh Katz Graduate School of Business and a BA in Economics from Rutgers University.
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Zirinsky Strategy LLC
Feel the Power of Intentional Marketing. Authentic. Data-driven. Integrated. Strategic. Law Firms. Accountancies. Financial Advisors. Management Consulting. Differentiation is the key to success in a crowded market. Too many marketing programs are formulaic and ineffectual. At Zirinsky Strategy we believe marketing should be results driven, with solutions that solve challenges, achieve goals, and drive growth. We start with an audit of the broader organizational structure, the strategic plan, goals, and objectives, target audience, and market expansion plans. We then do an assessment of the strength of the brand, of the client’s position in the market, the current marketing programs in play, and pieces that may be missing. Once complete, we develop a customized Marketing RoadMap, aligned to organizational strategy and business goals, which outlines the specific initiatives, campaigns, and activities that must be executed to achieve the identified objectives. Together with the client we prioritize the Marketing RoadMap efforts, and define the resources – time, budgets, staffing – needed to execute the plan. We provide the oversight to make the implementation seamless. And schedule Marketing RoadMap revisits. Our solutions are purposeful, built on branding, thought leadership, and intentional marketing. What is Intentional Marketing? Intentional Marketing harnesses the power of authenticity, strategy, and data-driven programs to facilitate growth. Our approach focuses on aligning a brand’s actions, programs, and messaging with clear and meaningful purpose. By doing so, we help to create a deeper emotional bond between you and your clients, ultimately leading to advocacy, increased brand loyalty, referrals, and business expansion. Branding. Positioning Strategy. Thought Leadership and Content Management. Intentional Marketing. RoadMaps and Implementation. Marketing Communications and Business Development. Marketing Technology. Team Architecture.