Ivona Roșca

Ivona Roșca has a diverse work experience spanning various roles in online marketing and advertising. Ivona started their career as a Copywriter at SeoBpo in 2011, where they developed and promoted articles for SEO strategies and worked with brands such as Custom Neon Signs and Luxury Watches. Ivona then joined ICON Advertising as a Copywriter, creating advertising strategies and concepts for clients like Audi and Burger King.

In 2012, Ivona worked as an Online Marketing Specialist at Fundamental Advertising, where they gained experience in copywriting and marketing. Ivona later moved to Oxygen IT, where they served as an Online Marketing Specialist, further expanding their skills in this field.

Since 2014, Ivona has been working at Zitec, initially starting as an Online Marketing Specialist and gradually growing into senior positions. Ivona has served as the Head of Strategy, leading the development and implementation of digital marketing strategies. Ivona also worked as a Senior Online Marketing Consultant, specializing in areas such as performance campaigns, data analytics, and conversion rate optimization. Most recently, Ivona held the position of Digital Marketing Manager, overseeing the planning, implementation, and optimization of various digital marketing campaigns.

Throughout their career, Ivona has worked with notable clients such as Orhideea Spa, Groupama, City Grill, Caru' cu Bere, and iELM. Ivona is skilled in areas such as PPC campaigns, SEO audits, social media, and content optimization. Ivona is experienced in analyzing user behavior, traffic sources, and conversion funnels to provide valuable insights and recommendations for improving online marketing performance.

Ivona Roșca obtained a Bachelor's Degree in Public Relations, Advertising, and Applied Communication from the Universitatea din București Facultatea de Litere Comunicare si Relatii Publice in 2012. Ivona then pursued a Master's Degree in Consultanta si Expertiza in Publicitate from the University of Bucharest, which they completed in 2014. Additionally, they have obtained various certifications including certifications from Google Digital Academy (Skillshop) such as Google Ads Video, Google Tag Manager Fundamentals, Google Ads - Measurement, Google Ads Display, Google Analytics, Google Ads Search, and the Campaign Manager Certification Exam. Ivona has also earned a Facebook Blueprint Certification in 2015 and a Certificate in Advanced English from the University of Cambridge in 2008.