Lee Oates is a results-driven Global Category and Insights Manager with 15 years of experience in transforming category strategy, revenue growth, and market execution for leading global and New Zealand brands. Currently positioned at ZIWI, Lee establishes global category strategy and develops frameworks for pricing and promotions, while also identifying innovation opportunities. Previous roles include leadership positions at Sanitarium, Vitaco Health Group, and Goodman Fielder, where Lee focused on category development and insights. Lee holds a Bachelor's Degree in Statistics and Economics, summa cum laude, from the University of KwaZulu-Natal, as well as a Diploma in Financial Accounting from the Chartered Institute of Company Administrators. Recognized multiple times as Category Person of the Year, Lee demonstrates a proven ability to drive business growth and optimize market positioning.
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