Neil Ratcliff

Neil Ratcliff is an experienced sales and marketing professional with a significant background in the petcare and consumer products industries. Currently serving as the General Manager of Sales & Marketing for Europe & the Middle East at Ziwi Pets since February 2018, Neil focuses on market assessment, distributor business development, and customer relationship management. Previously, Neil has held various leadership roles such as Sales Director at MPM Products Limited, where oversight of the EMEA market was key, and served as a National Account Controller at prominent companies including Fox's Biscuits, Kellogg, and Mars. With a solid educational foundation from the University of Warwick, Neil combines industry knowledge with a proven track record in driving sales and developing successful market strategies.