Zmarta
Anna Wirén has a strong background in marketing and management. Anna is currently serving as Chief Marketing Officer at Zmarta, where they have focused on improving marketing efficiency, building a new team, and implementing a digital-first approach. Prior to Zmarta, Anna was the Chief Marketing Officer at Hemfrid AB, where they led a team of 20 people and made significant improvements to the digital platform. Anna also served as Marketing Director at Scandic Hotels for nearly a decade, overseeing marketing and brand communication in the Swedish market and leading commercial operations for new hotel openings. Anna has also held various positions at Bookatable, including Consumer Marketing Director, Marketing Director, Country Managing Director, and Marketing Manager. Anna began their career at SJ AB as the Head of Marketing (Long Distance Train Division) and started as a Management Trainee.
Anna Wirén received their Master of Science degree in Industrial Engineering and Management (Industrial Marketing) from Linköping University, where they studied from 1993 to 1999.
Zmarta
At Zmarta, we want to make it easy for consumers to make smarter decisions with their money. This is why we offer a range of financial services for loans and mortgages, electricity and insurances. Most of our partners are banks, electricity providers and insurance companies. We envisage a world where no one pays a penny too much. We empower our customers to make smarter decisions that improve their personal finances, and we offer our partners in-depth customer knowledge and a cost-efficient way to reach their target audiences. Zmarta has a team of passionate and trustworthy employees who will do their absolute outmost to provide you with the best solution for you. We strive for operational excellence and work tirelessly to build an industry leading financial technology platform, so you can relax in the knowledge that you have made the smartest financial decision.